On February 29, 2024, the “Win-win for Vietnam” Project Summary Workshop was hosted in Ho Chi Minh City by RED Communication & ProNGO! with the support of the European Union.

The purpose of the workshop was to discuss the prospects of improving cooperation between Businesses and CSOs for sustainable development in the new context of ESG (Environment – Society – Governance) as well as propose solutions to solve future environmental and social issues.

The workshop clarified the picture of the current new context – CSR/CSV which has opened the door to a transformation in business approach, with high consideration of the impacts of business activities on the environment and society. ESG has become an important factor in building the strategies of businesses, so opportunities for cooperation between Social Organizations and Businesses become increasingly greater to respond to social and environmental challenges.

A representative of IUCN gave a presentation related to Vietnam Business for Environment (VB4E) and shared the results and lessons learned from VB4E’s activities.

The workshop was also followed by the ‘Marketing for Development’ gala which honored initiatives and communication campaigns that contribute to sustainable development. Campaigns awarded at the M4D Awards will create a positive effect in the community about effective communication and marketing activities which both creates social value and increases economic value for businesses.

M4D Awards also aimed to promote effective cooperation between businesses and social organizations in proposing initiatives to solve social problems with a view to creating many human values for the community in the context of multilateral collaboration to achieve sustainable development.

At the M4D Awards 2023 Gala, 22 marketing campaigns for sustainable development were honored in two categories: CSR (Corporate Social Responsibility), CSV (Creating Shared Value) and (B) Integrating messages promoting gender equality and diversity as well as gender inclusion to break down gender stereotypes and biases.